템포 시장 分析과 展望
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작성일 22-11-15 22:27본문
Download : 템포 시장 분석과 전망.hwp
이미 탐폰식 생리대는 미국, 유럽, 일본에서 이미 보편화 되어있는 제품으로 전체 생리대 시장의 70～80%를 차지하고 있는 실정이다.
⑤ 활동시 기존의 패드형 생리대와 같이 들뜨거나 접히지 않아 착용감이 없다. 이는 현재 법적으로 의약외품으로 분류되어 있다
1930년대 초반 미국에서 Eale Hass에 의해서 삽입형 생리대의 기본형이 발명되었다.
요 약 ················································································· 2
기업 및 제품 intro ·································································· 2
기업 개요 ········································································· 2
제품 intro ········································································· 3
템포의 주요 특징 및 ingredient, 함량 ············································· 5
시장 조사와 분석 ·································································· 7
시장 규모 및 전망 ······························································ 7
경쟁자 분석 ······································································· 10
소비자 분석 ······································································· 14
marketing goal(목표) ·········································································· 16
시장 세분화 ·········································································· 16
세분화 시장의 특징과 타겟팅 ················································· 16
포지셔닝 ·········································································· 18
marketing 전략(strategy) ······································································ 19
예상 수익 ········································································· 21
맺 음 말 ·············································································· 22
해외 시장의 예 ·································································· 22
국내 시장에의 적용 ···························································· 23
■ 제품 intro
당사의 제품은 탐폰형 생리대 “템포”로서 삽입형 생리대이다.
② 삽입식 생리대이기 때문에 얇은 옷을 입어도 전혀 티가 나지 않는다.
③ 장시간 책상 앞에 앉아서 일을 하거나 공부를 해도 불편하지 않고 피부트러블이 없다.
탐폰은 패드형 생리대와는 달리 여성의 질 내에서 직접 생리혈을 흡수하는 깔끔한 몸 속 생리용품으로 다음과 같은 長點이 있다
① 생리 당일에도 운동 및 목욕이 가능하다.
④ 활동이 편하기 때문에 격렬한 운동이 가능하다.
⑥ 기존의 패드형 생리대를 착용하였을 …(생략(省略))
마케팅최종본진짜 , 템포 시장 분석과 전망경영경제레포트 ,
Download : 템포 시장 분석과 전망.hwp( 55 )
순서
템포 시장 分析과 展望
마케팅최종본진짜
설명
,경영경제,레포트
레포트/경영경제
다. 기존의 패드형 생리대의 불편함을 improvement(개선)하기 위하여 만들어진 삽입식 생리대는 압축된 면사와 삽입관, 제거용 끈으로 제작되어 인체의 내부에서 생리혈을 흡수하도록 만든 것이다.